tag:blogger.com,1999:blog-3964821081413707655.post4364939446111097510..comments2023-09-23T00:55:21.056-07:00Comments on The Media Biz: Pay for WHAAAT?JeffreySKleinhttp://www.blogger.com/profile/17299209492092359142noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3964821081413707655.post-68421287713909805092009-03-15T12:36:00.000-07:002009-03-15T12:36:00.000-07:00There are examples of niche publishers charging fo...There are examples of niche publishers charging for content, more successfully in the B2B world, but "nearly consumer publishers" like the WSJ and Consumer Reports can do it. Read my earlier blog entry to newspaper publishers where I encourage them to think as niche media players rather than mass media. Still, it's not easy for general interest newspapers because folks will only pay for information that is unique and has long lasting value (an itunes song gets reused over and over, how often do you reuse a news article?), such as data like market share, pricing information, sales trends. The challenge is that newspapers cover "news" which is not protected by copyright, is not usually unique, and whose value doesn't last very long. Still, I think newspapers and magazines could be much more effective in carving up the markets they serve, re-purposing the content they are already creating, and monetizing it with new indigenous advertising, and in some cases, a pay for content approach.JeffreySKleinhttps://www.blogger.com/profile/17299209492092359142noreply@blogger.comtag:blogger.com,1999:blog-3964821081413707655.post-21324182134131965832009-03-15T07:08:00.000-07:002009-03-15T07:08:00.000-07:00What are your thoughts on the viability of niche p...What are your thoughts on the viability of niche papers to successfully charge for their content? My feeling is that nobody will pay for content they can get elsewhere (e.g. stories from the wire services as you mentioned above), but would pay for unique and specialized information they can't get elsewhere. Would it be anathema to suggest that newspapers think like marketers and find out what their readers want and would pay for? I would assume that should be the first step, no?<BR/><BR/> - Matthew GilbertAnonymousnoreply@blogger.com